His kind of cinema is different — but Sanjay Leela Bhansali, known for films like Devdas, Black and Guzaarish, broke new ground by producing a masala film like Rowdy Rathore. He admits the industry is flooded with films of all genres, but says potboilers have never gone out of fashion and would never.
“Luckily, all kinds of films are being made today. But the one genre that continues its successful run is the potboiler. It cuts across all sections of the audience,” said Bhansali.
Rowdy Rathore, directed by Prabhu Deva, marked the action comeback of Bollywood’s ‘khiladi’ Akshay Kumar, who was paired alongside Sonakshi Sinha. A unique offering from Bhansali, the movie managed to rake in Rs.29.8 crore in the first two days of its release.
The filmmaker is happy with the response, and feels it has instilled a sense of flamboyance in his style of filmmaking. Nevertheless, he admits his aesthetics of filmmaking will remain intact in his own directorials.