A slight twist in the storyline is guaranteed to increase viewership and small screen directors will vouch for this fact. Encashing on this, they are inserting twists and turns to their storylines every week to attract more eyeballs.
Producer Rajan Shahi feels that it is the need of the hour. “Every show has a strategic sequence called as the high point where the story can be given a dramatic twist. The idea is to woo not only the regular viewers but also others. In my show, Amrit Manthan, I altered a sequence in which the male protagonist instead marrying the elder sister is shown to marry the younger one . That created a lot of buzz and scaled the TRP’s.”