Great story of Tarun Tahiliani’s journey to becoming the Avant Garde designer of Indian fashion.
It was his love for a beautiful model that inspired Tarun Tahiliani to take up fashion as a career. He first saw Shailja when she walked the ramp for designer Rohit Khosla, and fell in love with her instantly. Not only have they been happily married for years now, Tahiliani is also one of India’s most popular designers, whose creations are preferred at weddings and red-carpet events.
Many celebrities have adorned his creations on their big days; Priya Sachdev, Shilpa Shetty and Mehr Rampal are but to name a few. His popularity as a wedding couturier hit an all-time high when he was invited to design the wedding outfits of Jesmina Khan, daughter of deceased UK billionaire Sir James Goldsmith, in 1995. Model-actress Elizabeth Hurley chose Tahiliani creations for her Indian wedding, and B’town perfectionist Aamir Khan also picked up Tahiliani for an Oscar presentation ceremony. Internationally speaking, his creations have been worn by Isabella Blow and Fern Mallis too.
Interestingly, Tahiliani started his professional career with a degree in business management from the Wharton School of Business, University of Pennsylvania. He heralded a fashion and retail revolution in India when he opened India’s first upmarket boutique, Ensemble, in 1987. He has other firsts to his credit, including the honour to be the first-ever Indian designer to showcase at the Milan Fashion Week in September 2003. Despite being a management student, Tarun always had a keen interest in fashion. He wanted to do something grand in the fashion industry once he realised that couture will forever find a place in Indian wardrobes. Thus, couture became his kingdom and he made it large. With a keen understanding of thewoman’s body, Tahiliani has redefined the art of draping with his introductionof jersey drapes. “Drapes have always fascinated and inspired me because of their multi-layered intricacies. There are a thousand different ways to drape and pleat a sari or a piece of cloth, so there will always be lots and lots of room to explore with drapes,” says Mr. Tahiliani.
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